:root {
  --bg: #0C0C0E;
  --surface: #141416;
  --surface-2: #1E1E22;
  --fg: #F2F0EB;
  --fg-2: #999590;
  --accent: #FF4D00;
  --accent-dim: rgba(255, 77, 0, 0.12);
  --border: rgba(242, 240, 235, 0.08);
  --font-display: 'Syne', sans-serif;
  --font-body: 'DM Sans', sans-serif;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  -webkit-font-smoothing: antialiased;
  line-height: 1.6;
}

/* NAV */
.nav { border-bottom: 1px solid var(--border); padding: 1.25rem 2rem; }
.nav-inner { max-width: 1100px; margin: 0 auto; display: flex; align-items: center; justify-content: space-between; }
.nav-logo { display: flex; align-items: center; gap: 0.6rem; text-decoration: none; color: var(--fg); }
.logo-mark {
  width: 32px; height: 32px; background: var(--accent); color: #fff;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--font-display); font-weight: 800; font-size: 0.75rem; letter-spacing: -0.02em;
  border-radius: 6px; flex-shrink: 0;
}
.logo-text { font-family: var(--font-display); font-weight: 700; font-size: 1.1rem; }
.nav-badge {
  font-size: 0.7rem; font-weight: 500; color: var(--accent);
  background: var(--accent-dim); border: 1px solid rgba(255,77,0,0.25);
  padding: 0.25rem 0.65rem; border-radius: 99px; letter-spacing: 0.06em; text-transform: uppercase;
}

/* HERO */
.hero {
  padding: 7rem 2rem 5rem; max-width: 1100px; margin: 0 auto;
  display: grid; gap: 1.75rem;
}
.hero-eyebrow {
  font-size: 0.75rem; font-weight: 500; text-transform: uppercase; letter-spacing: 0.1em;
  color: var(--accent); font-family: var(--font-display);
}
.hero-headline {
  font-family: var(--font-display); font-size: clamp(2.4rem, 5vw, 4rem);
  font-weight: 800; line-height: 1.08; letter-spacing: -0.03em;
  max-width: 780px;
}
.hero-sub {
  font-size: 1.15rem; color: var(--fg-2); max-width: 580px; line-height: 1.7;
}
.hero-formats { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-top: 0.5rem; }
.format-tag {
  font-size: 0.72rem; font-weight: 500; color: var(--fg-2);
  background: var(--surface); border: 1px solid var(--border);
  padding: 0.3rem 0.75rem; border-radius: 6px; letter-spacing: 0.03em;
}

/* PROOF */
.proof { background: var(--surface); border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); padding: 3.5rem 2rem; }
.proof-grid { max-width: 1100px; margin: 0 auto; display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; }
.proof-card { padding: 0 2.5rem; border-right: 1px solid var(--border); text-align: center; }
.proof-card:first-child { padding-left: 0; }
.proof-card:last-child { border-right: none; padding-right: 0; }
.proof-num { font-family: var(--font-display); font-size: 2.2rem; font-weight: 800; color: var(--accent); line-height: 1; margin-bottom: 0.5rem; }
.proof-label { font-size: 0.8rem; color: var(--fg-2); line-height: 1.5; }

/* SECTIONS */
.section-title { font-family: var(--font-display); font-size: 1.9rem; font-weight: 700; margin-bottom: 2.5rem; letter-spacing: -0.02em; }

/* PLAYBOOK */
.playbook { padding: 5rem 2rem; max-width: 1100px; margin: 0 auto; }
.playbook-steps { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0; }
.step { padding: 2rem 2.5rem 2rem 0; border-bottom: 1px solid var(--border); display: flex; gap: 1.5rem; align-items: flex-start; }
.step:nth-child(odd) { padding-right: 3rem; }
.step:nth-child(even) { padding-left: 3rem; border-left: 1px solid var(--border); }
.step-num { font-family: var(--font-display); font-size: 1.5rem; font-weight: 800; color: var(--accent); line-height: 1; flex-shrink: 0; width: 2.5rem; }
.step-body h3 { font-family: var(--font-display); font-size: 1.05rem; font-weight: 700; margin-bottom: 0.5rem; }
.step-body p { font-size: 0.88rem; color: var(--fg-2); line-height: 1.65; }

/* NICHES */
.niches { padding: 5rem 2rem; background: var(--surface); border-top: 1px solid var(--border); }
.niches .section-title { max-width: 1100px; margin: 0 auto 2.5rem; }
.niche-grid { max-width: 1100px; margin: 0 auto; display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--border); border: 1px solid var(--border); }
.niche-card {
  background: var(--surface); padding: 2rem 2rem 2.5rem;
  transition: background 0.2s;
}
.niche-card:hover { background: var(--surface-2); }
.niche-icon { color: var(--accent); margin-bottom: 1rem; }
.niche-card h3 { font-family: var(--font-display); font-size: 0.95rem; font-weight: 700; margin-bottom: 0.6rem; }
.niche-card p { font-size: 0.82rem; color: var(--fg-2); line-height: 1.6; }

/* CLOSING */
.closing { padding: 6rem 2rem; max-width: 1100px; margin: 0 auto; text-align: center; }
.closing-inner { max-width: 700px; margin: 0 auto; }
.closing h2 { font-family: var(--font-display); font-size: clamp(1.8rem, 3.5vw, 2.8rem); font-weight: 800; line-height: 1.15; letter-spacing: -0.025em; margin-bottom: 1.5rem; }
.closing p { font-size: 1.05rem; color: var(--fg-2); line-height: 1.75; max-width: 520px; margin: 0 auto; }

/* FOOTER */
.footer { border-top: 1px solid var(--border); padding: 2rem; }
.footer-inner { max-width: 1100px; margin: 0 auto; display: flex; align-items: center; justify-content: space-between; }
.footer-logo { font-family: var(--font-display); font-weight: 700; font-size: 1rem; }
.footer-tagline { font-size: 0.8rem; color: var(--fg-2); }

/* RESPONSIVE */
@media (max-width: 768px) {
  .proof-grid { grid-template-columns: repeat(2, 1fr); gap: 1.5rem; }
  .proof-card { border-right: none; padding: 0; text-align: left; border-bottom: 1px solid var(--border); padding-bottom: 1.5rem; }
  .proof-card:last-child { border-bottom: none; }
  .playbook-steps { grid-template-columns: 1fr; }
  .step:nth-child(odd), .step:nth-child(even) { padding: 1.5rem 0; border-left: none; border-right: none; }
  .niche-grid { grid-template-columns: 1fr; }
  .hero { padding: 5rem 1.5rem 3rem; }
  .footer-inner { flex-direction: column; gap: 0.5rem; text-align: center; }
}
@media (max-width: 480px) {
  .proof-grid { grid-template-columns: 1fr; }
}